Referee Journal Articles
Advertising
By Year
2016 “Coming in First: Sound and Embodiment in Spelling Bees” Journal of Linguistic Anthropology 26(2)1-22.
2014 “Producing Authenticity in Global Capitalism: Materiality, Language, and Value.” Co-AuthorJillian Cavanaugh. American Anthropologist 116(1):1-14.
2013 “Affect and Sport in Asian American Advertising.” South Asian Popular Culture 11(3): 231-242.
2013 “Racial Naturalization, Advertising, and Model Consumers for a New Millennium.” Journal of Asian American Studies 16(2): 159-188.
2012 “Creating Model Consumers: Producing Ethnicity, Race, and Class in Asian American Advertising. American Ethnologist 39(3): 578-591.
2011 “Style and Language Use among Youth of the New Immigration: Formations of Race, Ethnicity, Gender, and Class in Everyday Practice.” Identities 18:646-671.
2011 “Asian American Youth Language Use: Perspectives Across Schools and Communities.”Review of Research in Education, Special Issue: “Youth Cultures, Language, and Literacy” 35:1-28.
2008 “Speaking like a Model Minority: ‘FOB’ Styles, Gender, and Racial Meanings among Desi Teens in Silicon Valley.” Journal of Linguistic Anthropology 18(2): 268-289.
2006 “Metaconsumptive Practices and the Circulation of Objectifications.” Journal of Material Culture 11(3): 293-317.
2004 “Reel to Real: Desi Teens' Linguistic Engagements with Bollywood.” Pragmatics 14(2-3): 317-335. Reprinted in Beyond Yellow English: Toward a Linguistic Anthropology of Asian Pacific America, Angela Reyes and Adrienne Lo, eds. Pp. 309-324. New York: Oxford University Press, 2009.
By Topic
Asian American Studies
2013 “Chinese and Japanese Americans.” Smithsonian Exhibit: Race and Ethnicity in Advertising, 1890s- Present.
2013 “South Asian Americans.” Smithsonian Exhibit: Race and Ethnicity in Advertising, 1890s- Present.
2014 “Heritage Language Use, Asian and Pacific Islander American.” Sage Encyclopedia of AsianAmericans. Mary Yu Danico, Ed.
Language and Materiality
2012 “Language and Materiality in Global Capitalism.” Co-Author Jillian Cavanaugh. Annual Review of Anthropology 41:355–369.
2014 “Producing Authenticity in Global Capitalism: Materiality, Language, and Value.” Co-Author Jillian Cavanaugh. American Anthropologist 116(1):1-14.
Silicon Valley Youth
2004 “FOBby or Tight?: ‘Multicultural Day’ and Other Struggles at Two Silicon Valley High Schools.” In Local Actions: Cultural Activism, Power and Public Life in America. Melissa Checker and Maggie Fishman, eds. Pp. 184-207. New York: Columbia University Press.
Spelling Bees 2016 “Coming in First: Sound and Embodiment in Spelling Bees” Journal of Linguistic Anthropology 26(2)1-22.